And YouTube celebrity Jimmy Donaldson, or MrBeast, worked on a scavenger hunt event at the Shopify event space in Manhattan. At Drake’s concerts, a QR code for his store on Shopify was projected on venue walls, and some shoppers received surprise gifts as they ordered. Taylor Swift’s Eras Tour merchandise shop has been on the platform since July, helping boost the app’s revenues by 25%. Shopify has taken the idea of e-commerce and shifted it into the actual world. After all, other social apps have similar Amazon partnerships and TikTok also has its TikTok Shop e-commerce platform. It’s unknown if a shopping platform will make a difference. Snapchat has had a largely unpredictable last year, with unsteady ad revenue and layoffs. A similar feature for Amazon shopping debuted on Meta’s apps Facebook and Instagram earlier this month. The news initially boosted Snapchat’s stock price 9%. Amazon and Snapchat entered an agreement in which Snapchat users can buy products directly from the app. Social app Snapchat is getting into e-commerce as well. These features are brand new, so it’s unclear what kind of algorithm is used, but “deals” searches show both paid and organic results. The new features also make it easy for a user to get notifications about sales and price drops from this page.

Chrome will also feature a discount tag that shows available coupon codes. A search for “shop deals” on both desktop and mobile browsers will pull up a curated page featuring discounts from a variety of retailers. It’s holiday shopping season, and Google is rolling out new features designed to help people find deals.

A person walks past a Google logo at a 2018 trade fair in Paris.

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